Entrepreneurship For The 21st Century

Eros Of Economy

Connecting feminine and masculine powers to establish sustainable businesses

Berlin, Germany; picture by Daniel Brosch on Unsplash

The crisis of capital markets, social structures, and natural resources invites business leaders to do the next step.


Entrepreneurship of the 21st century uses ancient wisdom and latest technology to co-create a new success story for people and nature.


To make the success of the 21st century real, life invites us to an Eros of Economy.

It can be applied worldwide and in all businesses; and it is only available now because inner and outer sciences join forces.


Manifesting the fire of creation

In the Eros of Economy, a new project cycle for a product (i.e. service, project) starts with the fire of energy (an idea) and establishes a sustainable structure (team, company, site).


It follows a hierarchy of wisdom.


First, the project commits to the principles of life.

It bows down to the Higher (God, Consciousness) and serves nature (humans, earth, animals).


To create a sustainable structure the project works with the polarities of energy; the Feminine and the Masculine.


The Feminine is nourishing, caring, and including.

The Masculine is reaching out, courageous, and discerning.


Working with this polarity creates a business that is successful and sustainable at the same time.


Creating a dance

In economic terms, the Feminine

-delivers a sustainable environment for the team (sufficient payment, healthy relationships between co-workers)

-cares for a sustainable relationship between product and nature

-includes the different needs of women and men, the diversity of origins of people, sexual orientations, and beliefs.


The Masculine in business

-follows the hierarchy of life

-uses courage to enter and explore the unknown business territory

-discerns what is useful and what is unnecessary.


Following the qualities of Feminine and Masculine in business allows a dance of creation.

The dance of creation is beautiful, challenging and rewarding.


Stepping into the crucial stages

The dance of creation is a quest, a business journey with crucial steps and landmarks.


Every step leads to the next step by following the benchmarks of Feminine and Masculine business dynamics. 

The economy and ecology of polarities propel the project to crucial stages in the product cycle.


  • Stage I: The Idea
  • Stage II: The Team
  • Stage III: The Means
  • Stage IV: The Production
  • Stage V: The Story


The stages are interrelated to each other meaning they are linear (masculine) but also multidimensional (feminine).

The entrepreneur, for example, might examine after having assembled the means (Stage III) if the original idea is still fully captured (Stage I).


But what actually propels the project to another stage, especially in a crisis?


Finding the questions

Every quest is driven by questions.

Finding the right questions is key in the Eros of Economy.

Listening to the answers leads to the next stage of manifesting.


Imagine an entrepreneur, female or male, has formulated the idea of the product or project (Stage I).

Now s/he gets to Stage II (The Team) by finding the precise questions–and creating a dance of them.


Examples of a dance of questions propelling the project cycle from Stage I to Stage II 

  • Masculine Business Benchmarks: Who is part of the team?
  • Feminine Business Benchmarks: How can they be enabled to do the work sustainably (sufficient salary, healthy working conditions)
  • Masculine Business Benchmarks: What are the responsibilities of each team member? 
  • Feminine Business Benchmarks: Does the team have a spirit of working together?
  • Masculine Business Benchmarks: Is the team representing the diversity of customers?

Questioning the answers

If a crisis occurs during the creation of a product or after having established a project this gives a hint that the cycle needs a new monitoring. The answers that have been given need to be questioned.


The crisis offers a great chance to adapt to new economic requirements or environmental challenges. 


The counseling method delivered by the Feminine and Masculine principles in the Eros of Economy supports business leaders and managers with a variety of tools to use a crisis as a gift for an update in business.

Joining forces

To manifest the power of a new project I like to draw on the manifesting powers of the Hero’s Journey. It empowers entrepreneurs and managers to co-create new products (more on the landmarks of the Hero's Journey here). Video conferences enable us to work worldwide.


To support a project in the best way possible I like to work with colleagues to join forces. We use powerful tools like Dragon Dreaming and Story Telling working together on different stages to offer the best business approaches available to make the project fit for the demands of the 21st century.


The tools draw knowledge from

  • ancient wisdom
  • using latest applications of Internet based technology
  • researching in inner and outer sciences.


I am happy to constantly educate myself with exquisite teachers like Saphir Noyman Eyal (founder of the Kabbalah school Mishkan Hakavana, Tel Aviv) and Thomas Hübl (founder of the Academy of Inner Science, Oberlethe).

Entrepreneur, clients and nature thriving together

The success story of today is sustainable on all levels;

  • sustainable for human ecology (customers, managers) to prevent a burn out of product and co-workers,
  • and sustainable for the universal ecology to let nature thrive while cultivating it.


Applying the Feminine and Masculine powers in your business makes an Eros of Economy possible inviting you as a business leader to thrive on all levels, together with your clients, and with nature.


To find a new way of co-creating please contact me at joachim@sevensenses.online

or by telephone in Berlin: +49 (0)30.77209676


I am happy to find the right questions for your business with you to get the dance of creation going.